Martin grew up in Leipzig, Eastern Germany and later on studied International Management with focus on Finance and Marketing at Bradford’s Management Center. He also has a Master’s degree in Computer Science from London’s City University.
His career started with a stint at Daimler Chrysler’s research and development division, before moving over to the sports company adidas, where he held various positions at adidas Germany, Europe and Global Marketing.
Martin moved to Dubai in the United Arab Emirates end of 2001 where he worked as Business Development Manager for the regional advertising group BBDO in the Middle East.
In 2004, with his business partner Dinesh Lalvani, he co-founded and setup Flip Media which later became the leading digital media and marketing company across the Middle East.
In December 2006, HSBC Private Equity Middle East Ltd. acquired a significant equity stake in Flip Holding. In January 2012, Flip was sold to Paris based Publicis Groupe (PUB.PA), the third largest communications group in the world, and folded into Leo Burnett Worldwide.
In 2008, Martin retired from the day-to-day operation of the business. Together with his wife, they spend the majority of their time traveling between Dubai, South Africa and Europe.
Life is like a book. If you don't travel – you don't get past the first page.